Welcome to Saint Ivory

All-Girls Academy

Semester 0

Semester 0

For the inaugural collection: Semester 0, designs borrow elements from the World Association of Girl Guides and Girl Scouts, collegiate clothing of the twentieth century, and furniture design. The brand’s “Lady Ivory” logo—as seen on the Varsity Green and Varsity Purple crewneck sweaters—is a nod to Brazilian architect Oscar Niemeyer whose curvaceous works were inspired by the female form and famously once said, “My work is not about ‘form follows function,’ but ‘form follows beauty’ or, even better, ‘form follows feminine’."

The campaign imagery was captured in Montreal by photographer Rupert LaMontagne, and ties together the worlds of design and academia which influence Saint Ivory.